Eveline Lubbers on 26 Sep 2000 14:48:01 -0000

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[Nettime-nl] inspirerend anti-globaliserings gedachtegoed

> FvJ schreef:
> Ja, maar tegen de 'globalisering' zijn, vind ik zo muf.
> En van het gedachtengoed van de demonstranten raak ik ook niet bepaald
> opgewonden.
> Teveel gezeur, te weinig passie

zegt evel:
Oh, als het zo ligt, is het hoog tijd om te zondigen tegen
de nettime-nl regels en toch eens even iets in het Engels te posten.

Er is een geweldig boek uit van Naomi Klein, een Canadese aktivist-
journalist, het heet No Logo, Taking Aim at the Brand Bullies over
branding en hoe hun image tegenwoordig veeleer de waarde van
bedrijven bepaald dan bijv. hun produktie. En hoe aktivisten daar
hun voordeel mee kunnen doen. Naomi Klein verwoordt het
gedachtegoed van de nieuwe generatie protesten op straat.

Ik was bijna zelf naar Praag gegaan (en dat voor iemand die al
tien jaar nauwelijks de straat meer op is geweest)
de website die bij het boek hoort
en twee profiles van haar en haar ideeen,
erg leuk om te lezen:
1. No-Brands-Land

2. Guardian afgelopen zaterdag:
As a teenager, Naomi Klein was a dedicated mall rat, fixated on
designer labels. A bare decade later, the author of a life-changing
book on anti-corporatism and the new politics, she is at the heart
of the protest at the current World Bank summit in Prague.
How everything turned around for her:

en een recensie: Solutions for a sold planet

(Review in the Village Voice  December 1999  by danielle  truscott)
Branding is taking up more and more of our public space. Logos
are on billboards, televisions and computers. Even our bodies have
become the backdrop for corporate advertising. Naomi Klein sees a
backlash brewing to all this branding and she's written about it in
her new book, No Logo: Taking Aim at the Brand Bullies.

If any notions of a warm and fuzzy global economy dishing out
equality and prosperity for all are still standing, Naomi Klein’s No
Logo: Solutions for a Sold Planet deftly pulls the rug out from under
them and sends them sprawling. The 1990s have seen widespread
media coverage of the fallout from what Klein calls the ‘‘global logo
web’’: multinational corporations’ sweatshop scandals and
environmental mayhem, Silicon Valley’s overwhelmingly temp-
laden labor force, the perverse economy of style in which ghetto
kids create cool-hunted images for brands they can’t afford to own
(and sometimes kill to). Evidence is abundant and the public has
been alerted: The information age’s global economy of groovy
Gaps, Starbucks, and Microsofts isn’t as cool as it pledged to be.

Klein gathers all the evidence in No Logo, which is nothing short of
a complete, user-friendly handbook on the negative effects that
’90s überbrand marketing has had on culture, work, and consumer
choice. Likewise, she offers an encyclopedic compilation of the
decade’s fringe and mainstream anticorporate actions and mind-
sets, proposing that they signal the approach of ‘‘a vast wave of
opposition squarely targeting transnational corporations,
particularly those with very high name-brand recognition.’’ Culture-
jamming adbusters turn Joe Camel into Joe Chemo on billboards
and Web sites, while an expanding network of labor, environmental,
and human rights organizations stages protests at Niketowns,
Shell stations, and McDonald’s outlets with campaigns that bring
‘‘a brand’s production secrets crashing into its marketing image.’’
A high-tech savvy, Internet-armed youth culture has shifted its
politics away from identity issues and toward anticorporate
concerns, says Klein, creating a generation of potential rabble-
rousers poised to take on the multinational corporations’ monolith
using its own technologies and marketing strategies.

Klein leaves no doubt that the public, and most notably the
younger public, is increasingly questioning whether the new world
order brings global village or global pillage. But her faith in a coming
tsunami of anticorporate sentiment and activism seems painfully
optimistic: If nothing else convinces you that tendrils of a tyrannical
logo-based economy have wound themselves nearly irretrievably
into every nook and cranny of our lives and consciousness, this
book certainly will. Still, by delivering its news in a voice and style
rich with language, references, and humor sure to reach a
generation of Most Likely to Be Future Activists, No Logo may
itself be one of the anticorporate movement’s best hopes yet.

     No Logo: Solutions for a Sold Planet

     By Naomi Klein

     Picador, 334 pp., $25

Interview with Activist Naomi Klein on her new book No Logo


> groet, groet,
> Francisco van Jole
> http://www.2525.com
> wekelijkse nieuwsgids - webcam - e-zine - etc.
> ______________________________________________________
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> * Meer info, archief & anderstalige edities:
> * http://www.nettime.org/.
> * Contact: Menno Grootveld (rabotnik@xs4all.nl).

* Verspreid via nettime-nl. Commercieel gebruik niet
* toegestaan zonder toestemming. <nettime-nl> is een
* open en ongemodereerde mailinglist over net-kritiek.
* Meer info, archief & anderstalige edities:
* http://www.nettime.org/.
* Contact: Menno Grootveld (rabotnik@xs4all.nl).