Maria Burdick on Mon, 27 Jan 2003 17:15:03 +0100 (CET)


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[rohrpost] Presse Release - Academy of converging Media - New Courses 2003


Press Release



Berlin, 26 January 2003




academy of converging media — creating content for the new media

Close of applications for the summer intensive courses: March 31, 2003

The academy of converging media provides advanced vocational training for
European professionals looking to tool up for the digital revolution in the
media industry.


Following a very successful first year, the academy of converging media will
once again be running two content + creation intensive courses in the summer
of 2003. These training programmes are aimed at future conceptors, new media
authors, information architects, and entertainment designers and will equip
them with the skills they need to develop informational, educational, and
entertainment content for interactive and cooperative media.


As with any other medium, the new media utilise specific content formats and
design forms. In other words, they follow their own rules which need be
developed. Each intensive course concentrates on different characteristics
found in the new media today. The second, cooperative systems follows on
from the first, interactive media. Each course lasts four weeks and provides
essential knowledge in the areas of technology, dramaturgy, production
methodology, information architecture, and interface design. Teaching is in
the form of lectures, case studies, and practical exercises. Both courses
finish off with the development of a group project.


Module 1, “interactive media” (June 16 – July 11, 2003), is devoted to the
question of human interaction with software. Course participants will focus
on the development of interactive, single-user applications. They will learn
to look at interaction as a dramaturgical moment, structure the information
involved, develop a corresponding media representation, and design
appropriate interfaces.


Module 2, “cooperative systems” (July 21 – August 15, 2003), is aimed at
people who have already acquired a basic knowledge and experience of the new
media. The course focuses on the question of cooperation between users in
networked systems. Participants will analyse the types of systems now
emerging and discuss the influence of the new media on culture and society.
They will learn how to develop content for, and in the context of,
multi-user applications, how to promote user participation, and how to
support user cooperation.


The trainers at the academy of converging media are recruited from
throughout Europe and the US. They are all highly qualified with
wide-ranging experience in their respective professional or research fields.
The aim of the academy of converging media is to provide enhanced training
for the European media industry and thus support the development of new
media content. It is a platform for an interdisciplinary discussion about
the impact that media and technology have on our culture.


The closing date for applications for both courses, which will be held in
the Sony Center at Potsdamer Platz in Berlin, is March 31, 2003.
Applications are welcome from citizens of countries that belong to the MEDIA
programme of the EU. The number of participants per course is restricted to
12 persons. The course fees per module are €1,800. For further information
on the course programme and the application procedure:
www.academy-of-converging-media.com.



Contact:



academy of converging media
Inga von Staden
Linienstraße 155
D - 10115 Berlin
Fon: +49-30-308 793 23
Fax: +49-30-308 793 24
E-Mail: presse@academy-of-converging-media.com



Maria Burdick
Kommunikation und Marketing
Elvirastraße 16
D-80636 München
Fon: +49-89-18 14 15
Fax: +49-89-18 14 49
E-Mail: m.burdick@burdick.de


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