[Nettime-nl] Dutch businesses are missing out on opportunities

[Geert Lovink <geert@xs4all.nl>]

By 2015, the internet will contribute no less than 41 billion euros to  
the Dutch economy.

That's the conclusion of research commissioned by Google and conducted  
by The Boston Consulting Group. The amount could even be as high as 47  
billion euros.

The growth will be mainly due to increases in the amount of goods and  
services bought online, as well as the money spent on internet access  
and necessary hardware.

In 2009, the internet contributed 24.3 billion euros to the Dutch  
economy. Half of the internet economy consisted of online purchases;  
the remainder was made up of investments by telecom companies (about 7  
billion), government spending (4.6 billion) and exports of internet  
goods and services (500 million).

According to the study, small and medium-sized businesses that are  
active on the internet saw their turnover grow by an average 3 percent  
in recent years. Their counterparts with no online presence realised  
no growth in that period.

The Boston Consulting Group says Dutch businesses are missing out on  
opportunities: “The Netherlands is among those countries which have  
most eagerly embraced the internet. However, despite the fact that  
almost everyone has an internet connection, online purchasing,  
marketing and selling among businesses remains relatively limited.”






______________________________________________________
* Verspreid via nettime-nl. Commercieel gebruik niet
* toegestaan zonder toestemming. <nettime-nl> is een
* open en ongemodereerde mailinglist over net-kritiek.
* Meer info, archief & anderstalige edities:
* http://www.nettime.org/.
* Contact: Menno Grootveld (rabotnik@xs4all.nl).