[Nettime-nl] viralcommunication.nl

[Florian Cramer <fc-nettime-nl@pleintekst.nl>]

Conference announcement: viralcommunication.nl

Advertising and marketing are the true operating systems and economic
forces behind the seemingly free "Web 2.0". Nevertheless, the 'social
media' shifts from one-to-many, top-down mass communication models to
interpersonal exchange may impact their industries in the same way in
which the music industry had been hit by the mp3 revolution. Social media
advertising and viral marketing tap into virtually every issue of
contemporary media professions and communication culture. Yet it remains
to be seen - and discussed during this conference - whether growing
concerns over privacy and control are already reversing the trend.

The first day of the conference will focus on social media and marketing,
the second on viral media cultures from William S. Burroughs to 4chan.

---

Monday, April 12th: Social media as marketing media - is the trend turning, and
in which direction?

Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ
Rotterdam (participation is free and open for everyone.)

11:00
        Florian Cramer (Piet Zwart Institute) and Marc Schwieger
        (Undschwieger, previously creative director and partner Scholz &
        Friends, Hamburg): Welcome and introduction: Advertising, the
        operating system behind "Web 2.0''; how the advertising industry
        still risks suffering the fate of the music industry

11:30
        Darija Medic, artist and student Piet Zwart Institute, The `us' in
        virus: H1N1 as a social network

11:35
        Thomas Knuewer (journalist, blogger and consultant on social media
        and marketing, Germany): Why the web brings back the mom and pop
        store

12:10
        Nicole Sanberg (Creative Director IN10, Rotterdam) [to be
        confirmed]: Social media as marketing media: perspectives and
        limitations [title subject to change]

12:40
        Eddy Salfischberger, 105, perspectives of social media marketing

13:30
        Winanda Hendriks, startup presentation prfum.com

13:35
        Discussion roundtable Thomas Knuewer, Marc Schwieger, Nicole
        Sanberg, Eddy Salfischberger Winanda Hendriks & public

14:00 lunch break

15:00
        Marc Schwieger: Presentation Loritan, a social marketing platform,
        and preliminary results of the research project with WdKA
        advertising students

15:30
        Gordan Savicic (artist and programmer, MODDR_labs / WORM,
        Rotterdam, tutor Piet Zwart Institute: The Web 2.0 Suicide Machine
        as a meme threatening Facebook

16:00
        N.N., social media marketing for political parties

16:30-17:00
        Roundtable and wrap-up discussion with speakers and audience



Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam
(Registration required, E-mail to: Leslie Robbins
[L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,
EUR 80/both evenings, discount for members of non-profit organizations:
EUR 30/one evening, EUR 50/both evenings.)

19:30
        Short summary presentations by Marc Schwieger, Nicole Sanberg,
        Eddy Salfischberger, Thomas Knuewer (video), Winanda Hendriks,
        Gordan Savicic, Darija Medic, Florian Cramer

20:40
        Discussion roundtable among all participants: Will social media
        change marketing like mp3 changed the music industry? Or are we
        already witnessing the end of a hype?


----------------------------------------------------------------------

Tuesday, April 13th: Viral media today

Public day conference, Piet Zwart Institute, Mauritsstraat 36, 3012 CJ
Rotterdam
(Participation is free and open for everyone.)

11:00
        Florian Cramer (Piet Zwart Institute): Viral media, from William
        S. Burroughs to Richard Dawkins to cultural undergrounds to
        contemporary marketing.

11:30
        Douglas Rushkoff (media theorist and writer, author of "Media
        Virus" [1995], USA, via Skype), Media Virus revisited

12:15
        Bill Wasik (senior editor Harper's, USA, inventor of Flashmobs,
        author of the book "And then there's this" [Penguin 2009]): How
        stories live and die in viral culture

13:00
        Public discussion

13:30 lunch break

14:30
        Timo Klok: 4chan, imageboard and Internet cultural memes

15:00
        ROFLCON presentation (via Skype)

15:30
        Simon Pummel, Piet Zwart Institute, viral video

16:00
        Thomas Zorbach, vm-people, Berlin, viral marketing beyond viral
        videos

16:30-17:00
        Conference wrap-up panel and discussions, with Marc Schwieger,
        Florian Cramer and all day speakers


Professional evening session, Teldesign, Blaak 512, 3011 TA Rotterdam

(Registration required, E-mail to: Leslie Robbins
[L.J.Drost-Robbins-at-hro.nl]. Participation fee: EUR 50/one evening,
EUR 80/both evenings, discount for members of non-profit organizations:
EUR 30/one evening, EUR 50/both evenings.)

19:30
        Summary presentations Bill Wasik, Douglas Rushkoff (video), Timo
        Klok, ROFLCON, Florian Cramer, Marc Schwieger, Simon Pummell,
        Thomas Zorbach

20:40
        Discussion roundtable among all participants: What is the
        significance of `viral communication' beyond subculture and viral
        marketing videos? Is there a relation to social media?

-- 
Florian Cramer, Lector
Master Networked Media
Research programme Communication in a Digital Age
Piet Zwart Institute
Willem de Kooning Academy Hogeschool Rotterdam
http://pzwart.wdka.nl/networked-media
http://pzwart.wdka.nl/communication-in-a-digital-age
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