[Nettime-nl] INNOVATION DAY AT MEDIAGILDE (27-9-06)

[Geert Lovink <geert@xs4all.nl>]

INNOVATION DAY AT MEDIAGILDE

Wednesday, September 27, 2006

09:30  Registration, coffee and tea

10:00  The Methodology of Innovation: Presentations followed by Panel 
discussion:

Media, Arts, Humanities, Technology and Innovation Labs: The names, 
locations and
focus areas may differ but they all have one essential goal: to 
inspire, promote, develop,
and apply innovative ideas and concepts within a dynamic and complex 
new media and
ICT environment. Do the programs of these institutes have a particular 
format and
methodology which they consider optimum for the innovative process? If 
so, how do these
methodologies differ? Is the approach bound by the cultural or 
geographical setting? Is
the approach rigorous or relaxed, scientific or artistic, traditional 
or radically new?

This panel discussion examines the methodologies applied by 
internationally renowned
media innovation “Labs”, and asks the question: Is a common methodology 
discernible,
or does each culture demand a separate approach? If the application of 
a core common
methodology is feasible, how can media innovation institutes run 
effective joint programs
and workshops, leveraging a common approach together with different 
cultural
perspectives?

Speakers:

• Susan Kennard (Director, Banff New Media Institute, Canada)
• Candace Johnson (President, Johnson Paradigm Adventures, international
telecommunications expert and entrepreneur, Luxembourg)
• Patrick Svensson (Director, Humlab, Umea, Sweden)
• Jonas Berggren (Chalmers School of Entrepreneurship, Gothenburg, 
Sweden)
• Simon Jones (Director, Human Computer Studies Lab, University of 
Amsterdam,
The Netherlands)
• Matt Locke (Head of Innovation, BBC New Media & Technology, London, 
UK)
• Frank Boyd (Unexpected Media/BBC, London, UK)
• Andrew Bullen (Director, Media Guild, Amsterdam, Netherlands)

Moderator: Huib Schwab, Eurolabs, Spain / The Netherlands


13:15  Break / Lunch

14:00  Workshops

On 13 July, the first ICTRegie / Media Guild Innovation Lab was 
launched in the Media
Park in Hilversum. This Lab focuses particularly on innovative 
applications in the area of
Broadband / HD (http://www.mediagilde.nl/item1). If you are interested 
in proposing a
project and participating in the present Innovation Lab, you should 
attend the workshops
at the Pakhuis de Zwijger on the afternoon of September 27th. The Media 
Guild team will
explain the goals of the Lab, provide information about the kinds of 
project that will be
eligible and outline how to apply for a place.

The workshop event will be an opportunity to network with peers and 
potential
collaborators in small teams around selected focus areas like health 
and documentary. A
single company or organisation may not possess all the expertise and 
experience to
develop and produce an appropriate project: it is one of the goals of 
the Innovation Labs
to build a framework for new collaborations. The event will also 
explore the Lab themes in
greater depth in structured brainstorm sessions and and conversations 
about possible
projects and proposals.

17:00  End

Go for registration here:
http://www.mediagilde.nl/registerform

Logistics:
Date: September 27th, 2006
Location: Pakhuis de Zwijger, Grote Zaal
Time: 09:30 - 17:00
Register: http://www.mediaguild.com/registerform
Info: http://www.mediaguild.com/

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