[Nettime-nl] creatieve actie tegen Nike

[Francisco van Jole <fvjole@xs4all.nl>]

Het bericht spreekt voor zichzelf. Ik kwam het tegen op een mailing-list en 
verspreid het zonder voorafgaande toestemming. Bij acties is dat geloof ik 
de bedoeling.

NB: Ik heb geen flauw idee of het een authentieke correspondentie betreft


Nike has offered personalized running shoes whereby a customer
can have his/her own messsage put on the shoe -- someone decided
to test this new customer service as can be seen in the following
messages. The personalized message requested was "SWEATSHOP."


=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
From: "Personalize, NIKE iD"
To: "'Jonah H. Peretti'"
Subject: RE: Your NIKE iD order o16468000



Your NIKE iD order was cancelled for one or more of the following
reasons.


1) Your Personal iD contains another party's trademark or other
intellectual property.


2) Your Personal iD contains the name of an athlete or team we do not
have the legal right to use.


3) Your Personal iD was left blank. Did you not want any
personalization?


4) Your Personal iD contains profanity or inappropriate slang.


If you wish to reorder your NIKE iD product with a new personalization
please visit us again at www.nike.com


Thank you,
NIKE iD


------------


From: "Jonah H. Peretti"
To: "Personalize, NIKE iD"
Subject: RE: Your NIKE iD order o16468000



Greetings,


My order was canceled but my personal NIKE iD does not violate any of
the criteria outlined in your message. The Personal iD on my custom ZOOM
XC USA running shoes was the word "sweatshop." Sweatshop is not: 1)
another's party's trademark, 2) the name of an athlete, 3) blank,or 4)
profanity. I choose the iD because I wanted to remember the toil and
labor of the children that made my shoes. Could you please ship them to
me immediately.


Thanks and Happy New Year,
Jonah Peretti


------------


From: "Personalize, NIKE iD"
To: "'Jonah H. Peretti'"
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD Customer,


Your NIKE iD order was cancelled because the iD you have chosen
contains, as stated in the previous e-mail correspondence,
"inappropriate slang". If you wish to reorder your NIKE iD product with
a new personalization please visit us again at www.nike.com


Thank you,
NIKE iD


------------


From: "Jonah H. Peretti"
To: "Personalize, NIKE iD"
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD,


Thank you for your quick response to my inquiry about my custom ZOOM XC
USA running shoes. Although I commend you for your prompt customer
service, I disagree with the claim that my personal iD was inappropriate
slang. After consulting Webster's Dictionary, I discovered that
"sweatshop" is in fact part of standard English, and not slang. The word
means: "a shop or factory in which workers are employed for long hours
at low wages and under unhealthy conditions" and its origin dates from
1892. So my personal iD does meet the criteria detailed in your first
email.


Your web site advertises that the NIKE iD program is "about freedom to
choose and freedom to express who you are." I share Nike's love of
freedom and personal expression. The site also says that "If you want it
done right...build it yourself." I was thrilled to be able to build my
own shoes, and my personal iD was offered as a small token of
appreciation for the sweatshop workers poised to help me realize my
vision. I hope that you will value my freedom of expression and
reconsider your decision to reject my order.


Thank you,
Jonah Peretti


------------


From: "Personalize, NIKE iD"
To: "'Jonah H. Peretti'"
Subject: RE: Your NIKE iD order o16468000



Dear NIKE iD Customer,


Regarding the rules for personalization it also states on the NIKE iD
web site that "Nike reserves the right to cancel any Personal iD up to
24 hours after it has been submitted". In addition it further explains:
"While we honor most personal iDs, we cannot honor every one. Some may
be (or contain) other trademarks, or the names of certain professional
sports teams, athletes or celebrities that Nike does not have the right
to use. Others may contain material that we consider inappropriate or
simply do not want to place on our products.


Unfortunately, at times this obliges us to decline personal iDs that may
otherwise seem unobjectionable. In any event, we will let you know if we
decline your personal iD, and we will offer you the chance to submit
another."


With these rules in mind we cannot accept your order as submitted.


Thank you,
NIKE iD

groet, groet,

Francisco van Jole

http://www.2525.com
wekelijkse nieuwsgids - webcam - e-zine - etc.











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