Michael Gurstein on Sun, 20 Dec 1998 20:14:25 +0100 (CET) |
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<nettime> Microsoft vs. Norwegians (fwd) |
---------- Forwarded message ---------- Date: Fri, 18 Dec 1998 17:59:59 -0500 From: Robin Miller <roblimo@primenet.com> Reply-To: ict-4-led@ccen.uccb.ns.ca To: ict-4-led@ccen.uccb.ns.ca Subject: Microsoft vs. Norwegians Microsoft's Mistake Abroad (Copyright 1998 by mail to: roblimo@primenet.com Robin Miller. Originally published in the Baltimore Sun on Dec. 18, 1998. You may freely redistribute this article online, but only in its entirety and with appropriate credit.) Most computer industry observers agree that Microsoft has worked hard to kill Netscape Corporation's premier product, the Navigator World Wide Web browser. When Microsoft started giving away its own competing product, Internet Explorer, Netscape's Navigator sales effectively stopped. Netscape was forced to give its browser away too, and seek other ways to make money from its software expertise. So there we were, in 1997, with a U.S. mega-corporation, and another one that was merely huge, both giving away World Wide Web browsers around the world. Meanwhile, in Oslo, Norway, two former telephone company engineers who had developed their own Web browser, Opera, started having trouble selling it against American competition that was giving away similar products. Opera Software has at least as much right to be angry at Microsoft and Netscape as American steel and auto producers have to be upset by predatory pricing by Asian steel and auto companies. Imagine a world in which both Microsoft and Netscape were charging $25 or $35 or, more likely, $50 for their World Wide Web browsers. Opera's browser costs $35 US. It has some advantages over Navigator and Explorer, including the fact that it will run on less powerful, less expensive computers. If Micrososft and Netscape hadn't started giving away their browsers, Opera might, by now, have at least as many shiny new high-rise buildings and highly-paid employees in Norway as Netscape has in California. At some point, I expect Opera Software and the Norwegian government to sue Netscape, Microsoft, and the U.S. Government for violating the same treaties and international trade priciples held so dear by American smokestack industries. For the European Union, a confedration of 15 European countries, the merits of such a suit won't matter as much as its political implications. The Norwegians would not only be able to cast themselves as viictims of U.S. economis imperialism, but would be able to muster the threat of Europe-wide economic retaliation against U.S. software producers and, by extension, other American exporters. The recent acquisition of Netscape by America Online makes such a suit even more tempting. Now Opera can claim that is being treated unfairly by not just one, but two, American companies that hold controlling market positions in their fields. The political black eye the U.S. government would get by supporting Microsoft and AOL/Netscape over Opera in any international forum would almost certainly force a settlement, possibly one that would put more money in the hands of Opera's owners than they've earned selling their product since 1994, when they released the first version of Opera for Internet downloading. An international "dumping" suit against Microsoft and AOL/Netscape by Opera would have more long-run importance than the current U.S. antitrust suit against Microsoft. It would be the first international suit over software products distributed via the Internet. Even an out-of-court or government-to-government settlement would set important precedents. More important, it would remind us that, in an Internet-linked world, the effects of a decision made by a single American company -- in this case, Microsoft's decision to give away its web browser for free -- can be felt all over the world, not just within our own borders. Robin Miller writes daily website reviews at http://www.techsightings.com, a weekly column called Cheap Computing at http://www.andovernews.com, and is an irregular op-ed contributor to several major newspapers. --- # distributed via nettime-l : no commercial use without permission # <nettime> is a closed moderated mailinglist for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@desk.nl and "info nettime-l" in the msg body # URL: http://www.desk.nl/~nettime/ contact: nettime-owner@desk.nl