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<nettime> make alias.
convex tv. on Tue, 22 Sep 1998 02:21:33 +0200 (MET DST)


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<nettime> make alias.


*developed arrestment* - make alias.
(a pj for ten or six notes on the death of self-organising)

1) there are a lot of simple reasons for creating your own radio show, your
own magazine or your own media-friendly socio-sphere: as profit is the only
motive within the marketplace, products have to be easily consumable in
order to be exchanged. furthermore, the trend within the media-industries
seems to move towards monopolisation and fragmentation simultaneously. so,
if you don't want to be indust-real, or you simply can't, you have to
become a critical mass media substitue yourself - easily consumable, but
avoid the profit. that's the rule of the different.

2) there are a few simple reasons for doing things collectively:
technologically and economically speaking the collective is the only space
where you can be marginally successful and successfully marginal. that
means: in order to create marginal media products you have to invest the
same amount of energy and intelligence as into a mainstream product. that's
the rule of the mutual.

3) but the most fundamental reason for doing things in a collective,
through your own channels, and the creation of something thereby seen as
*marginal*, is the following: the blind spot of critique is the fact that
it is always already within the system of raising attention, promoting
products and helping them sell. being a collective you can be critical,
sellable and buyable at the same time. it's just so easy. have you tried it
yet? the system will care for you as long as the cultural logic believes in
the importance of being marginal. that's the rule of welfare.

4) having understood this, you are a *self-marginalising* collective.
attention economy will be on your side. you will get invitations, media
coverage, visitors and curators. you will get yourself a theory background
on self-organisation (which allows you to make yourselves even more
plausible), an economical background of neoliberalism (which allows you to
get the surplus value of expanding your network) and you will get yourself
more hardware (which allows you to be aware of the efforts of
multinationals). on the street they might call you a nomad, but that's just
because they haven't heard of digital artisans yet. that's the rule of
appropriation.

5) but caution. be aware that self-marginalisation has become a quality in
itself. the self-marginalised seem to be of interest suddenly, just because
they are marginal and they seem to enjoy it. ersatz. if you are marginal
enough, you will become the ultimate new product - or at least an utterly
clever art project. it just depends on the environment you are in or you
push yourself into. the new interest in collectives who unconsciously or
deliberately fail to adjust themselves to the logic of the market can only
be dealt with if you are able to permanently drift along the horizon of
attention - setting and rising. change your clothes and attitudes in time.
live on impression-management. don't take unfashionable drugs, always look
interested, never lose your smile. your bank account will do this for you.
if you are in minus figures you can be sure you made it:
supermarginalisation, the pure essence of your own system. the upper level.
you hacked it. you are in. that's the rule of wisdom.

6) self-marginalising is about creating a product-based gestalt-difference
between the poles of *something* and *nothing* that is interesting enough
to be analysed by someone other than yourself. that should be no problem as
long as you keep working on oscillations and modulations - thus processing
transmissions into transformations, information into energy, cultural
capital into art, communication into production, yourself into ourselves,
eigensinn into collective dreaming. only then you can display your
critiques as art, without your criteria being critizised. never organise
yourself - it's just too much hassle. you will get delivered your
self-marginalisation within the next nanos. pay per net, keep your mouth
shut and use your fingertips as the antennas of your experience. work to
make them believe. believe to make them work. in other words: make an
alias. that's the rule of getting copied.


convex tv.
http://www.art-bag.net/convextv
test bed
Schlegelstr.26/27
D-10115 Berlin
Tel ++ 49 30 28384103
ses {AT} art-bag.net

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