<nettime> web networks and the assault on our critical capacities

[Tim Libert <tlibert@asc.upenn.edu>]

I’d say the underlying motivation with single-sign-on is less the data
collection and more a very smart hedge agains the eventual decline of
any social network.  Zuckerberg is somebody who plays a very strong long
game, and the more invested one gets in using a given credentialing
system, the less likely they are to part with it as the complexity of
leaving the service gets exponentially large.  If MySpace had done the
same thing everybody would still have an active account solely to log
into other services which didn’t implode.  

Furthermore, having a “real names” policy a core component of the
single-sign-on means it is basically an identity service, which is
something many people tried, but failed, to build.  It also fits neatly
into some USGOV initiatives: http://www.nist.gov/nstic/

More than any other company, Facebook has a long-term vision to lock-in
users for life while others are just chasing short-term
clicks...”Internet.org” being the other (less successful) instance of the
pattern.


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