Benjamin Geer on Tue, 7 Jun 2005 14:49:12 +0200 (CEST) |
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Re: <nettime> So what is Otpor doing? |
On 06/06/05, Ivo Skoric <ivo@balkansnet.org> wrote: > http://www.guardian.co.uk/international/story/0,3604,1499871,00.html The article says: > "Our idea was to use corporate branding in politics," said Mr > Marovic of Serbia's Otpor, which has become the model for > parallel movements across the region. "The movement has > to have a marketing department. We took Coca-Cola as our model." I wonder if they need to use Coca-Cola-style marketing just because it's the only thing people respond to in a word dominated by consumer culture, or also because these movements seek to establish capitalist liberal democracy in order to permit consumer culture to develop more fully. ("What is our goal? To hold free elections, create a free society.") And are there limits to the analogy? Would they make posters promising people a happy love life if they support the opposition? And would that be any different from the French May 68 slogan "Sous les pav=E9s, la plage" (i.e. making barricades is fun, like a day at the beach)? Is the use of people's libido for political purposes dishonest, manipulative and degrading, or (perhaps from a Deleuzian perspective) is it on the contrary the essence of political emanciaption? Ben # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: majordomo@bbs.thing.net and "info nettime-l" in the msg body # archive: http://www.nettime.org contact: nettime@bbs.thing.net