[Nettime-bold] Lateral in early 98

["Lachlan Brown" <lachlan@london.com>]

About Lateral
Lateral is a creative and strategic internet hotshop that specialises in web advertising, web marketing , web sites, site maintenance, on and off-line promotions, killer applications using flash, shockwave, perl, java, secure financial transactions..........you name it we do it.The company consists of Jon, Crab, Jill, David J, Bigson, and Kass, from Obsolete, David H from O&M & H:kr, Henry from DK & MR, Benjy from BDH, Valerio, Robert, Lee, Miles, and some of the best of London's freelance artists, film makers and designers.Lateral partners with a network of specialists and leaders in related fields so we can provide a full sevice to clients. We work closely with the likes of Antirom, Britnet, Lovely, Modem Media and Web Development and many other companies which means we can do anything from creating, planning and buying ad campaigns, linking databases to the internet to selling products in real time on-line.Lateral works with select clients on retainers and project fees. We !
choose to do only what we want to do, because if we are not passionate about it we cannot do it brilliantly.
LATERAL 	HISTORY 	CLIENTS 	TEAM 	CONTACT 	JOBS 	ASSOCIATES 

	
Lateral History:
Lateral was established on 1 April 1997. Lateral is fast becoming the most exciting creative and strategic internet hotshop in London.Within 6 months we have won business from The Body Shop, Camera Works, Carlton Communications Plc, Levi Strauss & Co, Unilever Plc, Faberge, Spectrum Strategy Consultants and Sun Microsystems.With no start up capital and starting from a zero base we are expanding rapidly and have already turned over nearly £500,000.

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