<nettime-ann> MediaArchitecture conference announcement

[kathrin kur <kathrin@blipcreative.com>]

.
MEDIA ARCHITECTURE 2007
London, 11/12th September 2007

www.mediaarchitecture.com
www.mediaarchitecture.org


On 11th and 12th September Media Architecture 2007 will take place at 
Central Saint Martins Innovation in central London. Organised by Media 
Architecture Group in Vienna, the conference will bring together 
international speakers from the architecture, planning and media 
communities for the first time to address the increasing integration of 
new display technologies for building construction. The huge impact of 
this development for building design and the urban environment will be 
explored from both theoretical and practical implementation perspectives 
by leaders in the field. The conference takes place at the same and is 
co-organised with PLASA, the international lighting exhibition at Earls 
Court, London.

£ 250 registration in advance only; concessions by prior arrangement.


The Impact of Large Scale Integrated Displays on Architecture and Urbanism.


Developments in display technology and building materials are leading to 
new forms of hybrid architecture that break away from existing 
conceptions of surface, structure, lighting and moving imagery. Light 
Emitting Diode (LED) displays integrated with the fabric of built 
structures allow prominent imagery to be integrated with the façade, 
even in direct sunlight. Although energy requirements are practical only 
when displays are used in less bright conditions, there remain 
significant consequences for the townscape and urban environment; 
cinematic topias as pervasive as Minority Report and Blade Runner have 
become technically feasible.


The MediaArchitecture2007 conference creates a new discourse among the 
latest theoretical and practical approaches. By reviewing outstanding 
projects and presenting the views of key architectural theorists, media 
activists, planners, advertisers and artists, the conference will 
provide the first-depth consideration of the intersection of media and 
architecture - the premise that architecture and media issues will 
increasingly be considered together, at the conceptual stages of 
building planning. Image has become an architectural element; media 
increasingly pervade the built environment introducing an important 
ontological element.


MediaArchitecture2007 will address these inversions in several respects:

– the impact on architectural theory of practical media façade systems

– departure of imagery from the confines of the clip towards dynamic 
creative based on building management and external information

– the practical challenges of large scale displays for urban planning; 
display viewing design in public spaces

– sustainable display and image data systems that can be specified 
directly by architects and installed by the construction industry and 
which are maintainable over the lifetime of a media façade


4 Panels:

Panel 1: New Technologies and New Materials
Panel 2: Media Urbanism
Panel 3 - Media Architecture
Panel 4: The Image in Public Space
email: kathrin@mediaarchitecture.com

SPEAKERS & CURATORS include:

David Cunningham, Mark Dorrian, Kari Jormakka, Ludger Hovestadt, 
Realities United, Laubau, Patricia Austin, Peter Cornwell, Kathrin Kur, 
Andreas Rumpfhuber, Oliver Schürer, Mirjam Struppek, LA[bau], Jim 
Thrower, Gernot Tscherteu



--
Kathrin Kur

185 Rue Ordener
75018 Paris
P: 06 16 79 03 20


www.kathrinkur.com
www.flunk.com
www.300nm.com


Perseverance Works
Unit 19 A
38 Kingsland Road
London
E2 8DD

M: 07747 567 523



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